SNKRFTSH
Table Book Palace Product Descriptions, The Selected Archive
Table Book Palace Product Descriptions, The Selected Archive
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Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.
Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:
TRENDSETTER
DON'T THINK SO MATE
YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP
WITH YOUR EYES CLOSED
COVERED IN GLUE
Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.
At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.
The size of the book is 240 × 165 mm (9 1/2 × 6 1/2 inch).
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About SNKRFTSH
SNKRFTSH was born out of a desire to create access and community for our sneaker-loving people of the world. We strive to bring you the brightest and the best when it comes to all things sneakers. Our flagship product, Sneaker Box, was inspired by our desire for better storage solutions that showcase our collections. Designed by a true sneakerhead, the modular design allows you to store and display your collection– big or small. Store your kicks individually or create a wall of display.